Dnivash’s Weblog

Radio City 91.1 FM, India’s Leading Radio Network, has changed its programming in Chennai to cater to the crème de la crème, following the recent change of its frequency to 91.1 FM for uniformity on all its stations across India. Along with this new frequency, Southern Film Hearthrob and Superstar ‘Madhavan’ today unveiled a fresh new Fixed Point Chart (FPC) with loads of innovative shows, more interviews with hot stars, more contests & prizes, and definitely a lot more English music.

Radio City 91.1 FM has always believed in providing its listeners with the best. Radio City 91.1 FM, Chennai, which earlier used to operate on the frequency -105.8 FM and predominantly had Tamil content, has undergone a revamp and will now air content, predominantly in English, along with a right mix of Hindi and premium Tamil music. The content is tailored to suit the day part and audience who specifically tunes in and will follow the mood map concept, which is followed by Radio City across all its stations. Listeners can now look forward to start their day with Radio City 91.1 FM, the only station to air western classical, fusion and world music on ‘Morning Raga’ from 5 am to 7 am in the early morning band. Additionally, there will be dedicated housewife and student time-bands specifically scheduled in the FPC.

Targeted at the discerning music lovers cutting across premium audiences comprising of students, housewives and working men, the innovative & fresh Radio City 91.1 FM programming is an outcome of an in-depth study undertaken by the station to understand the listening habits and tastes of Chennai-ites. The findings confirmed that there is definitely a large audience just waiting to listen to the Radio City kind of programming mix. Radio City therefore has very clearly filled a huge need-gap in Chennai, where every other FM station plays Tamil music predominantly.

Elaborating on the strategic importance of the change Mr. Rana Barua, Head Marketing, Radio City, “We are thrilled and proud to announce the strategic changes in programming for Radio City, Chennai. Our research helped us to understand the minds of the traditional & Tamil film music inclined Chennai listeners. We have customized our programming with a fantastic blend of English, Hindi & Tamil programs reflecting the true sound of cosmopolitan Chennai. Our content is tailored to suit the day part and audiences who specifically tunes in within that day-part, which will ultimately give advertisers a great value for their money spent. Our music expertise & innovative programs will stir listeners to indulge in their kind of music. We would continue to play the best and make Radio City an integral part of the lives of Chennai-ites”